tl;dr

Digital content producer with 7+ years producing content from concept through publication. Advanced understanding of filming and editing principles such as framing and composition, lighting, pacing and narrative flow, sound spaces, and color grading. Experienced with high-performing campaigns, coordinating talent, managing production timelines, and analyzing content performance. Strong attention to detail, and a mindset of working smarter and not harder.


Projects

I could show you a highlight reel of my best, curated work. But I feel as that's disingenuous as it doesn't reflect realistic project goals or requirements. Instead I'll show several projects classified by the amount of an amount of overall effort and expected turnaround time in the edit so you can have a better idea for yourself what to realistically expect on a project idea.



Short Form


High Effort, Fast Turnaround

Advertising short, targeted as a banner ad. Planned shooting leads to easier editing, but high effort pre-production and production with unique and varied multi-location makes filming overall high effort.

High Effort, Fast Turnaround

Entertainment short, scrubbing through multi-hour Twitch streams for a clippable moments targeted for YouTube shorts. Then edited together complex elements including multiple perspectives, animated text, and motion tracking. A fast expected turn around time is the highest effort part of this.

Medium Effort, Fast Turnaround

Educational short, multi-location scripted filming that leads to a straightforward editing process with animated text.

Medium Effort, Medium Turnaround

Marketing short, multi-hour event filming edited into short marketable reel. Lack of direction makes turn-around time in the edit longer.

Low Effort, Varied to Fast Turnaround

Cut down a hook from an already finished video— likely already required as part of the original video's production. Since this is cut down from an already finished video, turn-around is based on the original video.

Long Form


High Effort, Long Turnaround

Documentary with months of pre-production planning, dedicated videography team for multiple days of filming, and complex post production process to collate several hours of raw footage into a cohesive and compelling storyline.

Medium Effort, Long Turnaround

Entertainment video with simple pre-production, multi-camera, but effort required to sift through hours of footage and edit loosely related clips into a cohesive story.

Medium-Low Effort, Medium Turnaround

Corporate video with simple pre-production, single-camera, straightforward concept.

Low Effort, Short Turnaround

Entertainment video, basic react content with a standardized format.

Low Effort, Short Turnaround

Educational video, pipeline optimized in a series such that filming and editing is as quick and easy as possible.

Production Principles

Creative Direction
  • Directing creative decisions throughout production to ensure content aligned with campaign goals, platform expectations, and creator voice.
Digital Content Strategy
  • Planning content around platform-specific audience behavior, balancing production effort with expected engagement.
Brand Storytelling
  • Adapting editing style, pacing, visual language, and messaging to reinforce each creator’s unique identity while remaining authentic to their audience.
Influencer & Creator Partnerships
  • Building long-term working relationships with creators by balancing creative goals and production realities.

Tools

Programs
  • Adobe CC
  • Google Suite
  • Microsoft Suite
  • OBS Studio
  • Notion
  • Trello
  • Dropbox
Platforms
  • YouTube
  • Instagram
  • Facebook
  • X
  • Reddit
  • Discord
  • Twitch
  • TikTok

Hobbies

Work talk's great and all but I think you should know a little more about me as a person. These are some projects I had fun making, as well as other hobbies I have!

Twilight Imperium

Twilight Imperium is a space-themed board game where 3 to 8 players play as unique alien races vying for galactic dominance through warfare, trade, or political maneuvering. Games take anywhere from 6-12 hours, and my group of friends have been playing it for years! As you can see, we take it very seriously, as I created excel spreadsheets that keep track of our historical performances, including ELO tracking.

A picture of a board state mid-game!
An overview of player and race statistics
Some raw performance data
Keeping track of player ELO

Earthdawn

A group of NPC's that I created myself who are relevant to my character's backstory!



Earthdawn is a tabletop role-playing game akin to Dungeons & Dragons. A group of my friends have been playing the same campaign for several years at this point. Although we have a forever DM, we all still nonetheless contribute in many ways such as adding magic items, creating NPC characters, and plotting plot points for our people in the party to stumble across! Because its a much less-known TTRPG, I've had to make a spreadsheet complete with a background database, and version controlling, all to keep track of our character information, as well as a bunch of extra functions and scripts to make it much easier!

One of the magic items I created! My character is a bard who plays music through a trident that's been jury-rigged into a guitar.
A populated page of the character sheet I made to help us keep track of things
More backend data of the spreadsheet

Cat

My beautiful girl Layla. I adopted her in December 2025 and she's the cutest loud mouth in the world! She likes sleeping, playing fetch, and meowing at her dad to play fetch (project delays likely to be sourced from her).

Layla being really pretty
Layla being pretty AND sleepy
I had a small birthday party for her!
More prettiness
More sleepiness
I made this website for fun and practice as well!

Contact

Copyright © Joshua Lipio